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Milk It Awards

Well done to 5th Yr Business Class at the Milk It Awards Final 2012

The class put in a huge effort and brought great credit to our school. Alas no prize this time but it was a fantastic experience for all concerned. Thanks to all who took part including Ms Kehoe who worked tirelessly to bring the presentation together.

 

20 teams were through to the national finals on 9th May and they faced the challenge of exhibiting their work and presenting their ad campaigns to members of the expert national judging panel, with winners selected and announced on the same day.

Colaiste Abbain team “ Spotlight Advertising” had made to the final 20 . The business class comprises Hazel Whelan, Stephanie Kehoe, Lauren Redmond, Lisa Dunne, Bobbi Jo Lucitt, Amy Banville, Geraldine Sweeney, Christina Kehoe, Sarah Lowther, Jake Galligan, Navarone Dunne, Jonatan Tomala.

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485 schools from the 26 counties initially registered for the competition, representing literally hundreds of students and accounting for just over 65% of all secondary schools. The secondary school students, in teams of up to six students, were challenged to set up their own ‘advertising agency’ and to work with a brief and guidelines to help them research, design and plan an advertising campaign aimed at encouraging their teenage peers to meet their recommended daily intake from the "milk, cheese and yogurt group".

Participating students gain insights into the world of commercial advertising and marketing, taking on roles such as Designers, Copywriters, Creative Directors, Research Directors, Media Directors and Project Managers in a project involving team work and offering cross-curricular linkage potential. Six students from the class will pitch their advertising campaign “ The way of the new generation” to the judging panel. Best of luck guys!

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